Name, image and likeness rights officially arrived for collegiate student-athletes around the country on Thursday, and many Ohio State Buckeyes wasted no time in taking full advantage.
A number of Ohio State football and basketball players announced new deals and partnerships with companies as part of their newfound capacity to do so, and other Buckeye athletes made it plain on social media that their direct messages are open for businesses to reach out about opportunities.
We've kept tabs on it all, and will take you through a quick recap of the types of deals several Ohio State players have signed since Thursday, or in the case of a couple Buckeyes, the businesses they have started on their own.
Teradja Mitchell: Above the Realm Apparel
The senior Buckeye linebacker teased the launch of his clothing brand back on May 21, but officially announced on Thursday that customers can now direct message the Instagram account linked above to preorder shirts. According to the account, preorders for the first launch will be accepted until 11:59 p.m. on Sunday.
Nicholas Petit-Frere: Flix CV
The Buckeyes' starting right tackle partnered with Tampa, Florida, based tech company Flix CV, founded in 2019 "to transform inefficient portions of the recruiting process to make them more effective and impactful," according to a press release.
The company uses a digital platform for hiring managers to review job candidates, and said that just like Petit-Frere protects quarterbacks, Flix CV "protects businesses from making bad hiring decisions."
Haskell Garrett: Impact by HG
The All-American defensive tackle released a promo video on social media Thursday for what appears to be an apparel brand of his own, although he has not yet posted an follow-up information.
"It's not only something an athlete should have on the field but off the field," Garrett wrote in the video's caption.
Meechie Johnson: Klout Machine/Blaze Pizza
The Buckeye basketball team's sophomore guard announced on Instagram that he landed an autograph signing opportunity at Blaze Pizza on July 27, a deal worth $1,000. Johnson wrote in the caption of the post that he got the deal through Klout Machine, a company that just popped up on Instagram June 20, and appears to match players with businesses based on certain requirements.
Jeremy Ruckert, Tyreke Smith and others: GoPuff
A slew of Buckeyes, including senior tight end Jeremy Ruckert, senior defensive end Tyreke Smith and junior offensive lineman Dawand Jones –– just to name a few –– have partnered with the delivery app GoPuff. A host of Ohio State players posted ads for the company on their social media pages on Thursday.
Paris Johnson: Twitch
The former five-star recruit and sophomore Ohio State offensive lineman tweeted out a link to his Twitch page, where he was playing Call of Duty: Warzone alongside fellow starting Buckeye lineman Thayer Munford.
Twitch streamers can make money in a variety of ways, including viewer donations, brand sponsorships and subscriptions.
Ryan Watts, Zed Key and many more: Yoke Gaming
Similar to Johnson with Twitch, Buckeyes like Ryan Watts, Zed Key and Eugene Brown are looking to get paid to game. Yoke is an app that allows users to video chat with star athletes while playing video games, and even send them challenges, according to the company's website.
"We are building our brands and working everyday to be the best student-athletes we can be," Watts, Brown and Key all wrote in an identical post on Instagram Thursday. " We finally have the chance to get paid for marketing opportunities."
Thayer Munford: Barstool Athletics
The veteran starting left tackle for the Buckeyes has entered in a partnership with Barstool Athletics, a subsidiary of Barstool Sports, which created a page Thursday for college athletes to apply to become a "Barstool Athlete."